Megaphone Targeted Marketplace | Podcast Audience Targeting

Why Megaphone Targeted Marketplace?

Data-driven custom ad content
Utilizing years of experience and cutting-edge data to develop breakthrough audio ads that envelop the user and drive results.

Targeting at scale
60,000 audience segments targeting listeners by interest, purchase behavior, and demographics across all podcast apps, devices, and platforms.

Dynamic ad insertion
Ad spots are populated upon podcast download, ensuring messaging is fresh and relevant.

Actionable campaign insights
Bringing next-generation metrics like attribution and brand lift to on-demand audio for the first time.

How it works

Reach the listeners that matter. See how it works.

Advertiser benefits

Solving the challenges of traditional podcast advertising.

Unprecedented listener reach

Implement the same targeting parameters as your other digital media campaigns to reach the right audience without any wasted impressions.

Efficient execution

Buy according to audience rather than on a show by show level. Record one set of ads that can be played across all shows.

True measurement

Build best-in-class, custom ads through Megaphone Creative Solutions with ability to pre-screen before airing. Run across a premium network of professionally produced content.

Guaranteed brand safety

Analyze performance across a range of metrics, including brand lift and attribution.

Delivering results

Targeted ads lead to increased listener action. Megaphone ran an attribution study for a leading auto and home insurance provider with the goal of driving listeners to request a quote online. Over a 30-day period, the advertiser saw a drastic lift in requests.

You're in good company

Leading brands use Megaphone Targeted Marketplace to reach their target audience.

Develop groundbreaking audio ads designed specifically for podcast listening.

With years of content creation experience supplemented by best-in-class data from third party analytics partners, Megaphone Creative Solutions is working to develop excellence in on-demand audio and drive results for advertisers.

Learn more

Megaphone Targeted Marketplace (MTM)