New York, NY (February 2020) - Megaphone, the leading podcast hosting and ad-insertion service for enterprises, announced that it is expanding its platform to Europe. Starting today, European podcasters, radio networks and news organizations will have access to Megaphone’s full suite of audio publishing and ad management tools, the same suite currently used by U.S. podcasting giants iHeart Media, Westwood One, The Wall Street Journal, CNBC, Vox Media, Pushkin Industries, and Cadence13, among many others. European platform sales will be led from Megaphone’s new office in Germany.
“European podcasting is exploding with creative energy,” said Brendan Monaghan, CEO of Megaphone. “We want to help turn that energy into successful and sustainable businesses across Europe.”
According to Statista, monthly podcast listenership rates in Europe are growing quickly, ranging from a low of 21% in the United Kingdom to a high of 37% in Ireland and 39% in Spain (both higher than the U.S. at 35%). As legacy European media companies, public broadcasters and startups look to expand into this growing market, they need publishing and advertising tools designed by and for audio-on-demand professionals. Megaphone’s toolset is designed specifically for large or complex publishing operations, and provides both content producers and ad sales teams with simple workflows, sophisticated team management, and industry-leading metrics.
“The founders of Megaphone have been working in podcasting since 2005,” said Matt Turck, Chief Revenue Officer. “We can help podcasters anticipate and avoid the challenges of podcasting at scale because we’ve faced all of those challengers before.”
Megaphone’s new office in Germany is headed by Joseph Sasso, Director of European Business Development, who has more than 10 years of experience in European sales. He can be reached at firstname.lastname@example.org.
Megaphone is a podcast technology company that provides hosting and ad-insertion capabilities for publishers and targeted ad sales for brand partners. The Megaphone platform connects enterprise-level podcasters and media companies with best-in-class tools to publish, monetize, and measure their audio content. Megaphone Targeted Marketplace (MTM) revolutionizes podcast advertising by offering brands unprecedented listener reach, true measurement, efficient execution, and guaranteed brand safety. Megaphone Creative Solutions (MCS) provides end-to-end creative services for advertisers, developing breakthrough audio ads that envelop the user and drive results.
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