New York, NY (January 29, 2019) - Panoply Media announced today that its podcasting platform, Megaphone, has officially integrated with Google Campaign Manager. Part of Google Marketing Platform, Campaign Manager helps advertisers and agencies manage digital campaigns across websites and mobile. This includes a robust set of features for ad serving, targeting, verification, and reporting. With this integration, Panoply partners can now validate delivery of podcast ad campaigns in real time through Campaign Manager.
“As we look toward improving our measurement capabilities this year, Campaign Manager was a natural fit,” said Brendan Monaghan, CEO of Panoply Media. “Providing access to one of the leading campaign management services will allow us to support our existing partners while appealing to new advertisers that are looking to incorporate podcasting into their marketing strategy.”
Traditionally, podcast campaigns have been managed separately from other digital campaigns such as social, video and display. Megaphone’s integration with Campaign Manager will enable advertisers to use a single platform to measure delivery across all digital mediums and streamline the process for monitoring, tracking and reporting campaign results.
For more information about Megaphone, please visit www.megaphone.fm.
About Panoply Media
Panoply Media provides breakthrough podcast technology for publishers and advertisers through the Megaphone platform and Megaphone Targeted Marketplace (MTM). Megaphone is designed to connect publishers with best-in-class tools to publish, monetize and measure their audio content. Powered by Nielsen, MTM gives advertisers unparalleled access to diverse listenership, allowing them to target more than 60,000 audience segments based on a listener's location, interests, demographic profile, purchase behaviors and more. www.megaphone.fm
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