New York, NY (March 14, 2018) – Panoply Media announced today that HowStuffWorks, the leading publisher of entertaining and informative podcast content, has selected Panoply as its partner for podcast distribution and continued monetization. HowStuffWorks’ 20+ podcast brands garner more than 50 million downloads every month across notable titles such as Stuff You Should Know, Stuff You Missed in History Class, Atlanta Monster and Stuff Mom Never Told You, which will join other networks' content on Panoply’s Megaphone technology platform.
As a partner, HowStuffWorks will have access to Megaphone’s streamlined user experience for publishing, dynamic ad insertion, distribution, and performance metrics for all of its 8,000+ podcast episodes.
“We are eager to maximize the capabilities Panoply has to offer,” said Conal Byrne, President at HowStuffWorks. “We are always looking for new ways to engage our listeners and feel that serving them relevant, targeted advertising will simultaneously increase our revenue stream while meeting the needs of our listeners. The first two new shows we will launch on the Panoply/Megaphone platform are The Question Booth coming in late March, where every week we ask hundreds of people the same question - to collect the strangest, most creative answers out there - and Daniel and Jorge Explain the Universe in early April. Daniel & Jorge break down the most profound questions of existence - from dark matter to black holes - in an incredibly accessible, inspiring way, so as to keep our tiny place in this gigantic universe in perspective. We are really looking forward to bringing these shows to audiences in a whole new way.”
HowStuffWorks will also use Panoply’s Megaphone Targeted Marketplace (MTM) for additional monetization. MTM, launched July 2017, builds detailed, anonymized profiles of listeners across all its shows to have insight on who’s listening. Powered by Nielsen data, MTM allows advertisers to target more than 60,000 audience segments based on a listener's location, interests, demographic profile, purchase behaviors and more.
“HowStuffWorks has been a pioneer in the podcast arena and we are thrilled at the opportunity to partner with them to support their global network of listeners,” said Brendan Monaghan, Panoply Media’s CEO.
For more information about Panoply’s Megaphone and MTM, please visit www.megaphone.fm.
About Panoply Media
Panoply Media produces extraordinary podcasts, provides breakthrough technology for advertisers and publishers through Megaphone, and delivers premium children's content through the Pinna app.
With over 150 shows in our network, Panoply is both a producer of and network for innovative podcast content. Panoply creates original podcasts including By The Book, Family Ghosts and partners with influencers like Malcolm Gladwell on Revisionist History and Gretchen Rubin on Happier With Gretchen Rubin. The Panoply network includes exceptional content from Slate, The Wall Street Journal, Politico and more.
Panoply Media's advertising and publishing platform, Megaphone, provides unprecedented technology for podcast publishers and advertisers, connecting publishers with tools to monetize premium audio and connect advertisers with unparalleled access to a diverse listenership. Powered by Nielsen, our Megaphone Targeted Marketplace (MTM) allows advertisers to target more than 60,000 audience segments based on a listener's location, interests, demographic profile, purchase behaviors and more.
Pinna is a screen-free and ad-free storytelling subscription service for parents of children ages 4–12 featuring Peabody-winning original series, interactive game shows, irresistible audiobooks, and popular children’s podcasts. Pinna’s programs include gripping adventures, enchanting bedtime stories, lively science and history shows, and so much more!
Founded in 1998, HowStuffWorks is the leading for-profit publisher of entertaining and informative podcast content. With over 20 brands including Stuff You Should Know, Stuff You Missed in History Class, Atlanta Monster and Stuff Mom Never Told You, the HowStuffWorks team reaches a highly engaged fan base across multiple platforms and distribution partners and has amassed a library of more than 8,000 podcasts and 1 billion downloads. With this expansive and award winning collection of audio podcasts, HowStuffWorks is ranked #2 in global downloads and streams. The company is headquartered in Atlanta and also operates studios out of Los Angeles.
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