New York, NY (March 5, 2019) - Leading podcast technology company Panoply Media announced today that it will rename the company Megaphone to correspond with its flagship hosting and ad-insertion service. The new name reflects the company’s singular focus on podcast technology and its success as the leading provider of audience targeting for advertisers and enterprise-level hosting technology for publishers. Accompanying the new company name is a revamped website that supports the company’s evolution and focus.
“We’ve gained tremendous momentum in the last year, and have helped to bring many new podcast publishers and major brand advertisers into the medium for the first time,” said Brendan Monaghan, CEO of Megaphone. “To build on this success, we’ve chosen to rebrand the entire company with a name our clients already know and trust, providing clarity and simplicity to our business.”
Within the industry, Megaphone has quickly become the preferred platform of enterprise-level podcasters and media companies. In the last three months, the company has welcomed iHeartMedia, Vox Media, Himalaya, and Cadence13, among many others, onto its platform.
Megaphone has also experienced exponential growth with brand advertisers through its Megaphone Targeted Marketplace (MTM), podcasting’s first and most advanced audience-based ad targeting and measurement service. In addressing the challenges that brands have long experienced in the podcast space–such as limited reach, buying inefficiencies, lack of measurement, and brand safety risks–Megaphone has been able to bring on board Chase, Citi, Google, Lexus, LinkedIn, Progressive, Starbucks, Target, and many others.
In the coming months, Megaphone will focus on building tools and services that anticipate where the industry is heading and ensure our clients remain on the leading edge. In addition to providing even more robust targeting and measurement capabilities, the Megaphone Creative Solutions team is helping brand advertisers produce and test ads that appeal to demanding podcast listeners. Megaphone will also be unveiling tools to help podcasters grow their audiences – the number one request from content creators.
“We’re proud to embrace the name Megaphone, a tool that amplifies the voice and message of anyone who uses it,” continued Monaghan. “It’s an exciting time to be in podcasting, and we look forward to this new chapter of breakthrough innovation that will help our publishing and advertising partners amplify what they have to say.”
For more information, please visit megaphone.fm
Megaphone is a US-based podcast technology company that provides hosting and ad-insertion capabilities for publishers and targeted ad sales for brand partners. The Megaphone platform connects enterprise-level podcasters and media companies with best-in-class tools to publish, monetize, and measure their audio content. Megaphone Targeted Marketplace (MTM) revolutionizes podcast advertising by offering brands unprecedented listener reach, true measurement, efficient execution, and guaranteed brand safety. Megaphone Creative Solutions (MCS) provides end-to-end creative services for advertisers, developing breakthrough audio ads that envelop the user and drive results. megaphone.fm
The Door | Megaphone@thedooronline.com