New research from Spotify and MAGNA shows that podcast listening and TV watching have more in common than you might think.
We’re happy to announce that we’ve launched even pacing, a monetization feature that offers publishers the ability to set direct advertiser orders to evenly distribute impressions and budget across the flight date.
This expansion will enable Megaphone publishers from across the globe to easily monetize impressions from these three new markets in addition to the United States.
The podcast advertising market is growing rapidly. What are some of the ways that publishers can take advantage of this growing sector and optimize their yield today?
Clay Vickers of Vox Media said, “[Bulk editing] will save me 5-7 hours a week.”
This enhanced dashboard adds two new views, giving publishers real-time visibility into impressions over a set time period at the podcast- and episode-level.
Headliner’s technology is an important addition to Megaphone’s growing suite of tools designed to help publishers create, distribute, promote, and monetize their work.
Publishers can now view impressions, downloads, and other important engagement metrics, such as reach, on a much more granular level, enabling them to optimize monetization strategies and better tailor content offerings for their audiences.
Together, Spotify and Megaphone will help advertisers and publishers realize the full potential of podcasts.
The Athletic will leverage Megaphone’s enterprise-level podcast hosting, publishing, dynamic ad insertion, campaign management, forecasting, and analytics tools. MTM also allows advertisers to target podcast audiences at scale across many shows and episodes.
As Megaphone Studio celebrates its one-year anniversary, it boasts 500 campaigns delivered, 683 spots produced, with hundreds more spots in production now.
A chat with content creators and marketers about how companies are finding new ways to engage with their customers through branded podcasts.
How do brands stay in touch with their customers while remaining sensitive to the larger challenges they are facing?
A global tech company sought to increase awareness and purchase intent for a new consumer product.
An alcoholic beverage brand sought to drive interest for a new organic, low-calorie product.
A major automotive manufacturer sought to increase consideration of a new luxury sports car.
A multibrand CPG company sought to increase awareness and trial of a new product.
Meet the people of Megaphone and learn more about our engineering teams.
Meet the people of Megaphone and learn more about our customer experience team.
Meet the people of Megaphone and learn more about our sales operations team.
Meet the people of Megaphone and learn more about Lindsay Herron, Contracts Manager.
Megaphone is pleased to announce today that it has completed its Service Organization Controls (SOC) 1 Type I and SOC 2 examinations.
As the world changes, one thing that remains constant is the importance of storytelling. What does that mean to businesses as they evolve their advertising strategies?
Moderated by Megaphone's Director of East Coast Sales, Jeremy Weiner, we'll chat with a panel of marketers, content creators, and advertisers.
Leader in podcast production will use Megaphone for distribution and monetization.
Engle joins forces with the leading podcast hosting and ad-insertion service for enterprises, Megaphone.
A discussion about how podcast measurement has evolved from the promo code and how it will continue to evolve in the future.
A discussion on how podcasting can help brands communicate with their customers during these unique times and how to prepare for the eventual rebound.
We drill down on the length of podcasts that make the “Top 200” Apple Podcasts list
Your podcast’s release schedule could affect its performance.
Ranking "Game of Thrones" podcasts by how quickly they publish their episodes