(Reston, VA) February 18, 2021 - Megaphone, the leading podcast hosting and dynamic ad-insertion service for enterprise-level podcasters, today announced the launch of an enhanced data and analytics tool, providing elegant, real-time visibility into podcast impressions, downloads, and listener engagement. The expanded toolset will radically improve audience intelligence for podcast publishers opted into the Megaphone service, giving them the real-time insights they need to attract audiences and maximize revenue operations.
Megaphone’s Unique Listener Performance Tool is the latest addition to the company’s robust offerings for publishers, which include hosting, dynamic ad insertion, and analytics.
“The Unique Listener Performance tool counts among the most granular and comprehensive analytics offerings available to podcast publishers,” said David Adams, Group Product Manager at Megaphone. “It represents a major advancement in the transformation of podcast publishing from a cottage industry into a thriving and scalable digital publishing channel.”
The Unique Listener Performance Tool provides Megaphone customers access to in-depth data about the audience across their content portfolio, giving them the ability to analyze trends on both an aggregate and per-show basis. Publishers can now view impressions, downloads, and other important engagement metrics, such as reach, on a much more granular level, enabling them to optimize monetization strategies and better tailor content offerings for their audiences.
As part of Spotify, Megaphone is a podcast technology company that provides hosting and ad-insertion capabilities for publishers and targeted ad sales for brand partners. The Megaphone platform connects enterprise-level podcasters and media companies with best-in-class tools to publish, monetize, and measure their audio content. Megaphone Targeted Marketplace (MTM) revolutionizes podcast advertising by offering brands unprecedented listener reach, advanced measurement, brand suitability controls, and efficient execution. Megaphone Studio provides end-to-end creative services for advertisers, developing breakthrough audio ads that envelop the user and drive results.